AI Customer Service Satisfaction at Odds: Brands vs. Consumers
Twilio's 2026 Customer Insights Series reveals a gap between businesses' perceptions of AI customer service (86% satisfaction) and consumers' actual experiences (51% satisfaction). The report highlights areas for improvement, including transparency, human interaction options, context preservation, and personalization. Twilio's CMO Chris Koehler notes that brands must align AI success metrics with customer perceptions.






