The wearables battle is about more than tracking your fitness
The article says the $44 billion global wearables industry is shifting from fitness tracking toward healthcare integration, citing Apple, Samsung, Google and Fitbit, plus Oura’s 2021 Fitbit purchase by Google. It notes Oura sued competitors over patents and has pending cases, and mentions Apple’s Epic Systems partnership and Oura’s Dexcom investment. It also cites Whoop’s FDA dispute over blood pressure guidance.

