Cramer Keith sold $123K of MAX
Cramer Keith (Chief Revenue Officer) sold 13,000 shares of MediaAlpha, Inc. (MAX) at $9.47 ($0.12M total) on 2026-06-15 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The newest information is the officer’s same-day sale details (shares, price, total value) and confirmation of a pre-arranged 10b5-1 plan; there is no new business or financial catalyst included.
Market read
This is a fresh, primary-source insider sale print; it can marginally influence sentiment but is unlikely to drive a sustained repricing without additional fundamentals.
What to watch
Traders may over-weight insider sales; without changes to guidance, contracts, or enforcement/regulatory developments, the signal is typically weak.
Background
The article is an SEC Form 4 insider transaction disclosure (open-market sale) for MediaAlpha, Inc. (MAX).
Ticker impact
MediaAlpha’s Form 4 shows Chief Revenue Officer Cramer Keith sold 13,000 shares at $9.47 on a pre-arranged 10b5-1 plan.
Likely limited near-term impact; any reaction should be muted given the stated 10b5-1 pre-arranged plan.
The filing is a disclosed open-market sale by an officer under a pre-arranged 10b5-1 plan, with no accompanying operational, financial, or regulatory news.
Market effects
No sector read-through; this is company-specific insider transaction disclosure.
None indicated.
None indicated.
Counterpoint
Because the sale is explicitly under a pre-arranged 10b5-1 plan, it may reflect scheduled liquidity rather than bearish expectations.
Key entities
- issuerMediaAlpha, Inc.
Subject of the SEC Form 4 insider transaction disclosure.
- insiderCramer Keith
Chief Revenue Officer who sold 13,000 shares under a pre-arranged 10b5-1 plan.
