Exclusive: Sinclair launches national news brand on Substack
Sinclair, a major local broadcast group, is launching a national news brand called The National Press on Substack. The venture will feature free and paid tiers, with content from Sinclair's 1,200 journalists. Sinclair aims for revenue and subscriber growth, partnering with New Media for this initiative. The company previously failed with a similar venture, Circa, but hopes to mitigate risk this time.





