Yi Steven sold $1.2M of MAX
Yi Steven (See Remarks) sold 96,000 shares of MediaAlpha, Inc. (MAX) at $12.90 ($1.24M total) on 2026-07-01 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The newest fact is the disclosed sale size, price, and post-transaction holdings, which can influence short-term sentiment but lacks fundamental drivers.
Market read
Traders may monitor for follow-on insider activity, but the 10b5-1 framing suggests limited informational content about near-term fundamentals.
What to watch
The filing does not disclose reasons for the sale, and it provides only one transaction; traders should check for any concurrent buys/sales or other filings around the same period.
Background
The article is an SEC Form 4 insider transaction disclosure for MediaAlpha, Inc. (MAX).
Ticker impact
MediaAlpha insider Yi Steven sold 96,000 shares on 2026-07-01 at $12.9028/share under a pre-arranged 10b5-1 plan.
Likely limited near-term impact; any reaction would be sentiment-driven and should fade unless accompanied by other news.
The filing is a Form 4 with a stated 10b5-1 pre-arranged plan, which typically reduces interpretive weight versus discretionary selling. The article provides no new operating, financial, or regulatory catalyst.
Market effects
Minimal; this is company-specific insider transaction data with no sector-wide signal.
None indicated.
None indicated.
Counterpoint
Because the sale is explicitly under a pre-arranged 10b5-1 plan, it may reflect scheduled diversification rather than bearish expectations.
Key entities
- issuerMediaAlpha, Inc.
Subject of the Form 4 insider transaction disclosure.
- insiderYi Steven
Officer/director who sold 96,000 shares under a 10b5-1 plan.
