Yeh Kuanling Amy sold $187K of MAX
Yeh Kuanling Amy (Chief Technology Officer) sold 13,000 shares of MediaAlpha, Inc. (MAX) at an average of $14.38 ($13.95–$14.51, $0.19M total) across 2 trades over 2026-07-16 to 2026-07-17 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The newest concrete fact is the CTO’s open-market sale of 13,000 shares (weighted average $14.3792) and the confirmation that it was executed under a pre-arranged 10b5-1 plan.
Market read
This is a fresh insider-sale datapoint for MAX, but the 10b5-1 framing suggests limited incremental fundamental information.
What to watch
The filing does not disclose any new company-specific performance or guidance; traders should avoid extrapolating fundamentals from a planned sale alone.
Background
The article is an SEC EDGAR Form 4 insider transaction disclosure for MediaAlpha, Inc. (MAX).
Ticker impact
MediaAlpha CTO Yeh Kuanling Amy sold 13,000 shares in open-market trades at $13.9500 to $14.5080, per a fresh SEC Form 4.
Likely minimal, though it can add short-term overhang if investors interpret it as bearish.
The filing is a primary-source Form 4, but it specifies a pre-arranged 10b5-1 plan and the transaction is modest relative to typical company float, reducing interpretive weight.
Market effects
No clear sector read-through from a single 10b5-1 insider sale.
None indicated.
None indicated.
Counterpoint
Because the sale is under a pre-arranged 10b5-1 plan, it may reflect liquidity planning rather than negative expectations.
Key entities
- issuerMediaAlpha, Inc.
Subject of the Form 4 insider transaction disclosure.
- insiderYeh Kuanling Amy
Chief Technology Officer who sold shares in open-market trades.
- trading mechanism10b5-1 plan
Pre-arranged plan cited in the filing, which typically reduces interpretive signal.
