Wayfair Announces Second Quarter 2026 Results
Wayfair Inc. (W) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 Wayfair Announces Second Quarter 2026 Results, Reports Strongest Free Cash Flow Since 2020 Q2 Net Revenue of $3.5 billion with 21.7 million Active Customers BOSTON, MA — August 4, 2026 — Wayfair Inc. (“Wayfair,” “we,” or “our”) (NYSE: W), the destination for all thin
How this was made
The 30-second read
Why it matters
Traders can update near-term expectations using disclosed revenue growth, customer/order trends, and cash generation, which are key for valuation in retail e-commerce.
Market read
The filing highlights 7.5% YoY net revenue growth, improving US performance, and the strongest Q2 free cash flow since 2020, which are actionable inputs for positioning ahead of the earnings call.
What to watch
International net revenue declined and constant-currency growth was negative, so the quality of growth may be uneven by geography.
Wayfair Announces Second Quarter 2026 Results, Reports Strongest Free Cash Flow Since 2020
Total net revenue grew 7.5% year over year, U.S. net revenue grew 8.7%, operating income was $104 million, Adjusted EBITDA was $242 million, and Free Cash Flow was $301 million. The principal reported weakness was a 1.3% decline in International net revenue and a net loss of $1 million.
Key metrics
shortened, hover for the filing’s print| Metric | Value | q/q | y/y |
|---|---|---|---|
| Total net revenueGAAP | $3.52B | – | up 7.5% |
| Gross profitGAAP | $1.05B | – | – |
| Gross marginGAAP | 30.0% of total net revenue | – | – |
| Income from operationsGAAP | $104M | – | – |
| Net lossGAAP | −$1M | – | – |
| Basic loss per shareGAAP | $(0.01) | – | – |
| Diluted loss per shareGAAP | $(0.01) | – | – |
| Net cash provided by operating activitiesGAAP | $360M | – | – |
| Adjusted Gross Profitnon-GAAP | $1.06B | – | – |
| Contribution Profitnon-GAAP | $539M | – | – |
| Contribution Profit marginnon-GAAP | 15.3% of net revenue | – | – |
| Adjusted EBITDAnon-GAAP | $242M | – | – |
| Free Cash Flownon-GAAP | $301M | – | – |
| Adjusted Diluted Earnings per Sharenon-GAAP | $0.95 | – | – |
| Active customersother | 21.7M | – | an increase of 3.3% year over year |
| LTM net revenue per active customerother | $596 | – | an increase of 4.2% year over year |
| Orders deliveredother | 10.6M | – | an increase of 6.0% year over year |
| Average order valueother | $332 | – | – |
| Orders per customerother | 1.89 | – | – |
| Repeat customers' share of total orders deliveredother | 80.2% | – | – |
| Repeat customer ordersother | 8.5 million orders | – | an increase of 4.9% year over year |
| Total orders delivered placed via a mobile deviceother | 64.1% | – | – |
| Six months ended June 30, 2026 net revenueGAAP | $6.45B | – | – |
| Six months ended June 30, 2026 gross profitGAAP | $1.93B | – | – |
| Six months ended June 30, 2026 income (loss) from operationsGAAP | $93M | – | – |
| Six months ended June 30, 2026 net lossGAAP | −$106M | – | – |
| Six months ended June 30, 2026 diluted loss per shareGAAP | $(0.81) | – | – |
| Six months ended June 30, 2026 net cash provided by operating activitiesGAAP | $308M | – | – |
| Six months ended June 30, 2026 Adjusted Gross Profitnon-GAAP | $1.94B | – | – |
| Six months ended June 30, 2026 Contribution Profitnon-GAAP | $979M | – | – |
| Six months ended June 30, 2026 Adjusted EBITDAnon-GAAP | $393M | – | – |
| Six months ended June 30, 2026 Free Cash Flownon-GAAP | $195M | – | – |
| Six months ended June 30, 2026 Adjusted Diluted Earnings per Sharenon-GAAP | $1.22 | – | – |
Segments
| Segment | Revenue | q/q | y/y |
|---|---|---|---|
| U.S.Revenue growth was fueled by momentum in orders, according to the CEO. | $3.1B | – | up 8.7% year over year |
| InternationalInternational net revenue decreased $5 million. | $394M | – | down 1.3% year over year; International Net Revenue Constant Currency Growth was (2.0)% |
What drove it
- Total net revenue increased $246 million, up 7.5% year over year.
- Orders delivered increased 6.0% year over year.
- Active customers increased 3.3% year over year.
- LTM net revenue per active customer increased 4.2% year over year.
- Specialty retail brands grew by nearly 20% in the second quarter, according to the CEO.
- Perigold grew by more than 35% in the second quarter, according to the CEO.
Concerns
- International net revenue decreased $5 million, down 1.3% year over year.
- International Net Revenue Constant Currency Growth was (2.0)%.
- Net loss was $1 million.
- Repeat customers placed 80.2% of total orders delivered, compared to 80.7% in the second quarter of 2025.
What to watch
- Whether U.S. net revenue growth continues after growing 8.7% year over year.
- Whether International net revenue returns to growth after declining 1.3% year over year.
- Whether order growth, active-customer growth, and LTM net revenue per active customer continue to support net revenue growth.
- Whether specialty retail brands and Perigold sustain their reported growth momentum.
- Whether Free Cash Flow remains at the level described as the strongest since 2020.
Balance sheet and cash flow
- Net cash provided by operating activities was $360 million.
- Non-GAAP Free Cash Flow was $301 million.
- Cash, cash equivalents and short-term investments totaled $1.1 billion.
- Total liquidity was $1.6 billion, including availability under the revolving credit facility.
Analysis
Wayfair reported broad top-line momentum in the second quarter. Total net revenue was $3,519 million, up 7.5% year over year, with U.S. net revenue of $3.1 billion, up 8.7%. The release attributed growth to order momentum, while orders delivered increased 6.0%, active customers increased 3.3%, and LTM net revenue per active customer increased 4.2%.
Demand and engagement indicators were generally constructive. Average order value was $332 compared with $328 in the second quarter of 2025, while orders per customer were 1.89 compared with 1.86. Mobile represented 64.1% of total orders delivered compared with 62.9% a year earlier. Repeat customers placed 8.5 million orders, an increase of 4.9%, although their share of total orders delivered declined to 80.2% from 80.7%.
Profitability and cash generation improved on the figures disclosed in the release. Gross profit was $1,054 million, or 30.0% of total net revenue, and income from operations was $104 million compared with $17 million in the prior-year period. The company reported a $1 million net loss, while non-GAAP Contribution Profit was $539 million, Adjusted EBITDA was $242 million, and Free Cash Flow was $301 million. The company characterized this as its strongest Free Cash Flow since 2020.
Performance was uneven geographically. U.S. net revenue increased $251 million, while International net revenue decreased $5 million and International Net Revenue Constant Currency Growth was (2.0)%. Management highlighted growth at specialty retail brands and Perigold. Cash, cash equivalents and short-term investments totaled $1.1 billion, and total liquidity was $1.6 billion. The supplied release did not provide formal quantitative forward guidance, so the stated expectation for further acceleration cannot be assessed against a numeric outlook.
Management, verbatim
Q2 marked another strong quarter of share capture and top line momentum, with 7.5% net revenue growth fueled by momentum in orders, which were up by 6% for the period.
Niraj Shah, CEO, co-founder and co-chairman
We saw noteworthy outperformance from our specialty retail brands, which grew by nearly 20% in the second quarter, and Perigold, which grew by more than 35%.
Niraj Shah, CEO, co-founder and co-chairman
Not in the filing
stated, not guessed- Formal quantitative forward guidance for revenue, gross margin, operating expenses, tax rate, earnings, cash flow, or other metrics.
- Prior-quarter comparisons for reported financial and operating metrics.
- Reported year-over-year changes for gross profit, income from operations, net loss, earnings per share, operating cash flow, and non-GAAP profitability measures.
- Operating expenses.
- Tax rate.
- Debt balance.
- Share repurchases, dividends, or other capital-return activity.
- A reported breakdown of cash versus cash equivalents versus short-term investments.
- A formal segment-profitability measure.
- The remainder of the filing after the truncated condensed consolidated financial statements section. Only metrics visible in the supplied filing text were captured.
AlphAI analysis generated from the company’s SEC earnings filing (Form 8-K Item 2.02, or Form 6-K for a foreign private issuer). Every figure was cross-checked against the filing text; consensus estimates, price targets and share-price reactions are not shown because they are not in the filing. AI-generated research, not investment advice.
Background
The SEC 8-K includes Wayfair’s Q2 2026 results and operating metrics, plus a scheduled earnings call.
Ticker impact
Wayfair reported Q2 2026 results in an 8-K, including $3.5B net revenue, $360M operating cash flow, and $301M free cash flow.
Likely near-term positive bias as traders focus on free cash flow strength and accelerating US revenue growth.
The filing discloses multiple concrete financial and operating metrics (revenue growth, active customers, orders, and free cash flow) that can directly re-rate near-term fundamentals.
Market effects
Supports the view that online home retail demand and monetization are improving, potentially benefiting peers via read-across on discretionary spending and logistics efficiency.
US outperformance (nearly 9% YoY US revenue growth) may shift attention toward domestic consumer strength versus international softness.
International revenue was slightly down on a constant-currency basis, which may temper broad global e-commerce optimism.
Counterpoint
GAAP net loss and diluted EPS of -$0.01 suggest underlying profitability is still fragile despite non-GAAP strength.
Key entities
- companyWayfair Inc.
Destination for home goods; reported Q2 2026 financial results and operating metrics in an SEC 8-K.
- personNiraj Shah
CEO, co-founder and co-chairman, quoted on revenue momentum and brand outperformance.
