second quarter 2026
Filed Aug 4, 2026Wayfair Announces Second Quarter 2026 Results, Reports Strongest Free Cash Flow Since 2020
Total net revenue grew 7.5% year over year, U.S. net revenue grew 8.7%, operating income was $104 million, Adjusted EBITDA was $242 million, and Free Cash Flow was $301 million. The principal reported weakness was a 1.3% decline in International net revenue and a net loss of $1 million.
Key metrics
as reported| Metric | Value | q/q | y/y |
|---|---|---|---|
| Total net revenueGAAP | $3,519 million | – | up 7.5% |
| Gross profitGAAP | $1,054 million | – | – |
| Gross marginGAAP | 30.0% of total net revenue | – | – |
| Income from operationsGAAP | $104 million | – | – |
| Net lossGAAP | $(1) million | – | – |
| Basic loss per shareGAAP | $(0.01) | – | – |
| Diluted loss per shareGAAP | $(0.01) | – | – |
| Net cash provided by operating activitiesGAAP | $360 million | – | – |
| Adjusted Gross Profitnon-GAAP | $1,056 million | – | – |
| Contribution Profitnon-GAAP | $539 million | – | – |
| Contribution Profit marginnon-GAAP | 15.3% of net revenue | – | – |
| Adjusted EBITDAnon-GAAP | $242 million | – | – |
| Free Cash Flownon-GAAP | $301 million | – | – |
| Adjusted Diluted Earnings per Sharenon-GAAP | $0.95 | – | – |
| Active customersother | 21.7 million | – | an increase of 3.3% year over year |
| LTM net revenue per active customerother | $596 | – | an increase of 4.2% year over year |
| Orders deliveredother | 10.6 million | – | an increase of 6.0% year over year |
| Average order valueother | $332 | – | – |
| Orders per customerother | 1.89 | – | – |
| Repeat customers' share of total orders deliveredother | 80.2% | – | – |
| Repeat customer ordersother | 8.5 million orders | – | an increase of 4.9% year over year |
| Total orders delivered placed via a mobile deviceother | 64.1% | – | – |
| Six months ended June 30, 2026 net revenueGAAP | $6,450 million | – | – |
| Six months ended June 30, 2026 gross profitGAAP | $1,934 million | – | – |
| Six months ended June 30, 2026 income (loss) from operationsGAAP | $93 million | – | – |
| Six months ended June 30, 2026 net lossGAAP | $(106) million | – | – |
| Six months ended June 30, 2026 diluted loss per shareGAAP | $(0.81) | – | – |
| Six months ended June 30, 2026 net cash provided by operating activitiesGAAP | $308 million | – | – |
| Six months ended June 30, 2026 Adjusted Gross Profitnon-GAAP | $1,937 million | – | – |
| Six months ended June 30, 2026 Contribution Profitnon-GAAP | $979 million | – | – |
| Six months ended June 30, 2026 Adjusted EBITDAnon-GAAP | $393 million | – | – |
| Six months ended June 30, 2026 Free Cash Flownon-GAAP | $195 million | – | – |
| Six months ended June 30, 2026 Adjusted Diluted Earnings per Sharenon-GAAP | $1.22 | – | – |
Segments
| Segment | Revenue | q/q | y/y |
|---|---|---|---|
| U.S.Revenue growth was fueled by momentum in orders, according to the CEO. | $3.1 billion | – | up 8.7% year over year |
| InternationalInternational net revenue decreased $5 million. | $394 million | – | down 1.3% year over year; International Net Revenue Constant Currency Growth was (2.0)% |
What drove it
- Total net revenue increased $246 million, up 7.5% year over year.
- Orders delivered increased 6.0% year over year.
- Active customers increased 3.3% year over year.
- LTM net revenue per active customer increased 4.2% year over year.
- Specialty retail brands grew by nearly 20% in the second quarter, according to the CEO.
- Perigold grew by more than 35% in the second quarter, according to the CEO.
Concerns
- International net revenue decreased $5 million, down 1.3% year over year.
- International Net Revenue Constant Currency Growth was (2.0)%.
- Net loss was $1 million.
- Repeat customers placed 80.2% of total orders delivered, compared to 80.7% in the second quarter of 2025.
What to watch
- Whether U.S. net revenue growth continues after growing 8.7% year over year.
- Whether International net revenue returns to growth after declining 1.3% year over year.
- Whether order growth, active-customer growth, and LTM net revenue per active customer continue to support net revenue growth.
- Whether specialty retail brands and Perigold sustain their reported growth momentum.
- Whether Free Cash Flow remains at the level described as the strongest since 2020.
Balance sheet and cash flow
- Net cash provided by operating activities was $360 million.
- Non-GAAP Free Cash Flow was $301 million.
- Cash, cash equivalents and short-term investments totaled $1.1 billion.
- Total liquidity was $1.6 billion, including availability under the revolving credit facility.
Analysis
Wayfair reported broad top-line momentum in the second quarter. Total net revenue was $3,519 million, up 7.5% year over year, with U.S. net revenue of $3.1 billion, up 8.7%. The release attributed growth to order momentum, while orders delivered increased 6.0%, active customers increased 3.3%, and LTM net revenue per active customer increased 4.2%.
Demand and engagement indicators were generally constructive. Average order value was $332 compared with $328 in the second quarter of 2025, while orders per customer were 1.89 compared with 1.86. Mobile represented 64.1% of total orders delivered compared with 62.9% a year earlier. Repeat customers placed 8.5 million orders, an increase of 4.9%, although their share of total orders delivered declined to 80.2% from 80.7%.
Profitability and cash generation improved on the figures disclosed in the release. Gross profit was $1,054 million, or 30.0% of total net revenue, and income from operations was $104 million compared with $17 million in the prior-year period. The company reported a $1 million net loss, while non-GAAP Contribution Profit was $539 million, Adjusted EBITDA was $242 million, and Free Cash Flow was $301 million. The company characterized this as its strongest Free Cash Flow since 2020.
Performance was uneven geographically. U.S. net revenue increased $251 million, while International net revenue decreased $5 million and International Net Revenue Constant Currency Growth was (2.0)%. Management highlighted growth at specialty retail brands and Perigold. Cash, cash equivalents and short-term investments totaled $1.1 billion, and total liquidity was $1.6 billion. The supplied release did not provide formal quantitative forward guidance, so the stated expectation for further acceleration cannot be assessed against a numeric outlook.
Management, verbatim
Q2 marked another strong quarter of share capture and top line momentum, with 7.5% net revenue growth fueled by momentum in orders, which were up by 6% for the period.
Niraj Shah, CEO, co-founder and co-chairman
We saw noteworthy outperformance from our specialty retail brands, which grew by nearly 20% in the second quarter, and Perigold, which grew by more than 35%.
Niraj Shah, CEO, co-founder and co-chairman
Not in the filing
stated, not guessed- Formal quantitative forward guidance for revenue, gross margin, operating expenses, tax rate, earnings, cash flow, or other metrics.
- Prior-quarter comparisons for reported financial and operating metrics.
- Reported year-over-year changes for gross profit, income from operations, net loss, earnings per share, operating cash flow, and non-GAAP profitability measures.
- Operating expenses.
- Tax rate.
- Debt balance.
- Share repurchases, dividends, or other capital-return activity.
- A reported breakdown of cash versus cash equivalents versus short-term investments.
- A formal segment-profitability measure.
- The remainder of the filing after the truncated condensed consolidated financial statements section. Only metrics visible in the supplied filing text were captured.
AlphaAI analysis generated from the company’s SEC earnings filing (Form 8-K Item 2.02, or Form 6-K for a foreign private issuer). Every figure was cross-checked against the filing text; consensus estimates, price targets and share-price reactions are not shown because they are not in the filing. AI-generated research, not investment advice.