Retailers tap AI shopping traffic but fight to keep customer data
Reuters reports retailers are using AI chatbots like ChatGPT and Google’s Gemini to capture shopping traffic while trying to keep purchases on their own sites to retain customer data. Walmart, Ulta Beauty and Wayfair have updated websites for chatbot rankings. Ulta said Gemini/ChatGPT referrals show double conversion and intent. Juniper and Adobe Analytics estimate $8B in AI-driven retail spend and higher revenue per AI-referred visit.





