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eu.36kr.comAUG 273 min read$HAS

Earning IPs List Revealed: Top 4 Entries All Exceed ¥10 Billion RMB – LABUBU Only Ranks 10th?

Lei Bao released a 2026 Global Highest-earning IP List, ranking 61 IPs by revenue. Tencent's Honor of Kings leads with 16.46 billion yuan, followed by Spider-Man and Toy Story. Pop Mart's THE MONSTERS (LABUBU) ranks 10th. Top toy companies include LEGO, Bandai, and Pop Mart, with revenues exceeding 10 billion yuan each. Data sources include financial reports and public data, with some AI calculations.

Original reporting
eu.36kr.com
Published Aug 27, 2026, 2:15 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 27, 2026, 11:41 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
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Earning IPs List Revealed: Top 4 Entries All Exceed ¥10 Billion RMB – LABUBU Only Ranks 10th? — source image
Source · eu.36kr.com
Decision brief

The 30-second read

$HASNeutralLow
01

Why it matters

Provides a snapshot of which entertainment and gaming IPs generate the most revenue, useful for sector positioning.

02

Market read

Informational for investors in gaming, entertainment, and toy sectors; no direct corporate catalyst.

03

What to watch

Revenue sharing models and platform fees can dilute actual earnings for IP owners.

Relevance 4/10Novelty 4/10Timing: none

Background

The article compiles a 2026 global highest‑earning IP list based on company disclosures and third‑party data.

Company-level read

Ticker impact

$HASNeutralMedium confidence
Context

Hasbro's Magic: The Gathering IP ranked 6th with 6.822 bn yuan revenue in the 2026 IP list.

Expected impact

Modest upside if market credits IP revenue visibility.

Evidence & confidence

IP ranking highlights revenue contribution but no new corporate action.

$MATNeutralMedium confidence
Context

Mattel's Hot Wheels and Barbie IPs placed 9th and 20th respectively in the 2026 IP revenue ranking.

Expected impact

Limited impact; investors may watch for follow‑up guidance.

Evidence & confidence

Ranking alone does not change fundamentals.

$DISBullishLow confidence
Context

Disney's Spider‑Man and Toy Story IPs ranked 2nd and 3rd with 15.834 bn and 10.944 bn yuan revenue respectively.

Expected impact

Minor positive bias if investors link IP ranking to future cash flow.

Evidence & confidence

Data is aggregated; no direct corporate announcement.

Market effects

Sector

Highlights strength of gaming and entertainment IPs, may benefit sector ETFs.

Regional

Shows Chinese and US IP revenue growth, but no immediate market shift.

Global

Limited; primarily informational for investors tracking IP‑driven revenue.

Counterpoint

What could challenge this read

IP rankings may overstate future cash flow; high revenue does not guarantee profitability.

Key entities

  • IP
    Honor of Kings

    Tencent's top‑grossing mobile game.

  • IP
    Spider‑Man

    Marvel film franchise with strong box‑office performance.

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