Earning IPs List Revealed: Top 4 Entries All Exceed ¥10 Billion RMB – LABUBU Only Ranks 10th?
Lei Bao released a 2026 Global Highest-earning IP List, ranking 61 IPs by revenue. Tencent's Honor of Kings leads with 16.46 billion yuan, followed by Spider-Man and Toy Story. Pop Mart's THE MONSTERS (LABUBU) ranks 10th. Top toy companies include LEGO, Bandai, and Pop Mart, with revenues exceeding 10 billion yuan each. Data sources include financial reports and public data, with some AI calculations.
How this was made

The 30-second read
Why it matters
Provides a snapshot of which entertainment and gaming IPs generate the most revenue, useful for sector positioning.
Market read
Informational for investors in gaming, entertainment, and toy sectors; no direct corporate catalyst.
What to watch
Revenue sharing models and platform fees can dilute actual earnings for IP owners.
Background
The article compiles a 2026 global highest‑earning IP list based on company disclosures and third‑party data.
Ticker impact
Hasbro's Magic: The Gathering IP ranked 6th with 6.822 bn yuan revenue in the 2026 IP list.
Modest upside if market credits IP revenue visibility.
IP ranking highlights revenue contribution but no new corporate action.
Mattel's Hot Wheels and Barbie IPs placed 9th and 20th respectively in the 2026 IP revenue ranking.
Limited impact; investors may watch for follow‑up guidance.
Ranking alone does not change fundamentals.
Disney's Spider‑Man and Toy Story IPs ranked 2nd and 3rd with 15.834 bn and 10.944 bn yuan revenue respectively.
Minor positive bias if investors link IP ranking to future cash flow.
Data is aggregated; no direct corporate announcement.
Market effects
Highlights strength of gaming and entertainment IPs, may benefit sector ETFs.
Shows Chinese and US IP revenue growth, but no immediate market shift.
Limited; primarily informational for investors tracking IP‑driven revenue.
Counterpoint
IP rankings may overstate future cash flow; high revenue does not guarantee profitability.
Key entities
- IPHonor of Kings
Tencent's top‑grossing mobile game.
- IPSpider‑Man
Marvel film franchise with strong box‑office performance.




