Nielsen To Take DoubleVerify Private In $2 Billion All
Nielsen will acquire DoubleVerify for $2 billion in an all-cash deal, paying $14 per share, a 30% premium. The combined entity aims to generate over $4 billion in revenue, merging Nielsen's audience measurement with DoubleVerify's ad verification. DoubleVerify will become private but retain its brand. The deal is expected to close by Q1 2027, subject to shareholder and regulatory approvals.






