Magnite Named Primary Video Ad Server and Programmatic Provider for HP TV+
Magnite (MGNI) has been chosen as the primary video ad server and programmatic provider for HP TV+, offering its full-stack technology. This partnership allows HP TV+ to connect advertisers with PC audiences across various content categories. Magnite's ClearLine Curation enables programmatic activation of consent-based audience intelligence, providing buyers with streamlined access to targeted audiences.



