Magnite Taps AMC And Hearst To Deepen Connected TV And Video Reach
Magnite has formed new partnerships with AMC Global Media and Hearst News to expand its presence in programmatic TV and video advertising. These collaborations aim to enhance access to premium TV and news inventory for advertisers, leveraging Magnite's ClearLine and Live Scheduler tools for integrated programmatic campaigns across linear and streaming platforms. This move is expected to strengthen Magnite's position in the connected TV market and appeal to advertisers seeking brand-safe, high-attention inventory.