Over the last 12 months, Harley-Davidson insiders reported 1 buy totaling $983K and 3 sales totaling $114K across SEC Form 4 filings. 75% of the activity was filed under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 3, 2026 | Root Jonathan RCFO and CCO · O | ▼ Sale | 1,554 | $24.88 | $39K | -5.3% | plan |
| Jul 31, 2026 | NOVA DANIEL JD | ▲ Buy | 40,000 | $24.57 | $983K | +526% | — |
| Jul 1, 2026 | Root Jonathan RCFO and CCO · O | ▼ Sale | 1,554 | $24.44 | $38K | -5% | plan |
| Jun 1, 2026 | Root Jonathan RCFO and CCO · O | ▼ Sale | 1,554 | $23.87 | $37K | -4.8% | plan |
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $HOG feed.