BIGO Ads Enhances IAA Traffic Quality and Transparency Through Deepened Partnership with Pixalate
BIGO Ads, the AI programmatic ads platform under JOYY Inc. (NASDAQ: JOYY), said it expanded its partnership with Pixalate to improve in-app advertising (IAA) traffic authenticity. The firms plan to integrate Pixalate’s MRC-certified invalid-traffic monitoring and risk filtering to reduce ad fraud, improve brand safety, and lower media waste/boost ROI.



