BofA says packaged food price cuts failed to boost volumes
Bank of America analysts said US packaged food price cuts over the past year did not lift sales volumes, leading companies to pursue different revenue strategies. The bank highlighted Mondelez (MDLZ) and J.M. Smucker, and discussed peers including Kraft Heinz, Hershey, Conagra, General Mills, McCormick, Campbell Soup, and PepsiCo’s Frito-Lay. It also linked a pricing-led shift to potential factory closures.



