Freshpet CEO Sells Shares Worth $2.3 Million. Here's What That Means for Investors.
Freshpet CEO William B. Cyr sold 47,582 shares for about $2.28 million on May 20, 2026, after exercising 84,000 vested stock options, according to an SEC Form 4. His direct holdings fell from 301,900 to 204,585 shares, with indirect holdings down to 125,006. He retained a large stake.
MAY 20·Investing.com→
Freshpet CEO William Cyr sells $4.6m in company stock
Freshpet CEO William Cyr sold approximately $4.64 million worth of company stock in mid-May 2026, executed through a Rule 10b5-1 trading plan. This sale followed Mr. Cyr's exercise of options for 168,010 shares valued at $1.72 million. The transactions occurred while Freshpet shares were trading near their 52-week low, despite the company reporting better-than-expected Q1 2026 earnings.
MAY 18·AD HOC NEWS▲
Freshpet stock (US3580391056): earnings momentum and capacity expansion keep growth story in focus
Freshpet (FRPT) reported strong first-quarter 2025 growth, demonstrating double-digit revenue increases and improved profitability. The company is heavily investing in capacity expansion, manufacturing lines, and marketing to scale its refrigerated pet food business across North America. Future performance for the premium brand will depend on consistent operational delivery and disciplined capital allocation as it transitions from a high-investment phase to sustained cash generation.