Why is Klaviyo stock surging today?
Klaviyo's stock rose 10.5% in pre-market trading after announcing a multi-year partnership with the Atlassian Williams F1 Team, starting in 2027. The deal positions Klaviyo as the team's official B2C CRM partner, appearing on race cars and team kits. This follows a recent downgrade by Goldman Sachs, which cited reduced visibility into growth drivers, but Stifel maintained a Buy rating with a $22 price target. The S&P 500 and NASDAQ were down slightly, indicating the surge is company-specific.
