Huang Hai: SHEIN's Strongest Moat Has Become Its Biggest Weakness; Temu Aims for $100 Billion GMV This Year — BigGo Finance
SHEIN, listed on the Hong Kong Stock Exchange, faces regulatory challenges in Europe. New tariffs and penalties target its ultra-fast-fashion model, forcing a pivot to local stocking. Analyst Huang Hai warns of potential cash flow risks. Meanwhile, Temu, a competitor, aims for $100 billion in GMV this year, leveraging a savings-focused model. SHEIN's revenue was approximately $42 billion in 2025, while Temu's GMV is estimated at nearly $70 billion.




