$RBLX

Roblox released updates to its safety models, including version 2.0 of its PII Classifier, which improves detection of attempts to share personal information. The update enhances context understanding, supports more languages, and improves accuracy. Roblox also shared a new evaluation dataset for PII classifiers. Additionally, version 2 of Roblox Sentinel, designed for early detection of potential child endangerment, was released, offering increased accuracy and efficiency. The company also upda

Roblox is restricting games that reward kids for excessive media consumption, targeting experiences like 'Steal an Egg'. The platform prohibits such games for younger players, citing inappropriate design choices. The policy affects games combining media feeds and autoplay, but not rewarded video ads. The company aims to protect younger users from excessive doomscrolling.

Roblox reported 59% year-on-year growth in creator earnings in Saudi Arabia, with global earnings surpassing $1.5 billion in 2025. The company is establishing a regional headquarters in Riyadh to expand operations in gaming, digital content, and education, supported by the Saudi Ministry of Investment and the General Authority for Media Regulation. Roblox aims to grow its ecosystem for creators and developers in the Middle East and North Africa.

Roblox (RBLX) shows signs of engagement stabilization and improved R&D efficiency, potentially supporting bookings growth. Insiders sold shares totaling $18.7M in the past 6 months. Q2 2026 revenue rose 35.93% YoY to $1.5B. Analysts have mixed price targets, with a median of $60.0.

Roblox Corporation banned games that reward media feed consumption, following backlash over 'Steal an Egg,' which had 500,000 concurrent players. The game featured in-game treadmills with autoplay feeds, drawing comparisons to 'Black Mirror.' Roblox also faces U.S. Senate investigations over child exploitation concerns.

Roblox is implementing global age verification using facial recognition to access chat features, partnering with Persona for processing. The move follows scrutiny over safety concerns. Users under 9 require parental consent. Roblox reported 152M daily active users in 2025, a 70% increase from 2024, with Gen Z and Alpha spending 2.7 hours daily on the platform.

Roblox introduces age-specific accounts for kids under 16, launching 'Roblox Kids' and 'Roblox Select' tiers in June. The platform uses its age-verification system, despite prior criticism, to align content and controls with users' ages. Over half of users are age-checked via ID or face scans. Developers must have a Roblox Plus subscription for games to be accessible to these accounts. Roblox faces lawsuits related to child safety issues.

Meta and Roblox agreed to enhance child-safety measures for Philippine users, including age-verification and parental controls, following meetings with Philippine officials. The agreement follows Meta's $18 billion U.S. settlement for similar protections. Roblox plans a Philippine office by October, while Meta will discuss expansion timelines. Both companies will engage with Philippine lawmakers on online safety measures.

Roblox has agreed to implement additional child safety measures after Australia's eSafety commission found ongoing lapses. The platform will make children's accounts private by default, restrict adult contact, and undergo third-party audits. Roblox faces lawsuits in the US and previously settled with Nevada for $12 million.

Roblox is banning short-form video feeds (doomscrolling) for child and teen accounts to protect young users. The move follows controversy over features like the Steal an egg mode, which integrated video watching. Roblox has implemented other safety measures, including chat blocks and age verification, in recent years. According to the company, rewarding continuous content consumption is inappropriate for young users.