Jif unveils first major brand refresh in 30+ years with modernized logo
The J.M. Smucker Co. said Jif will undergo its first major brand refresh in over 30 years, unveiling a modernized logo and updated packaging on Aug. 10, 2026. Smucker aims to broaden Jif beyond PB&J, citing 85% brand recognition but 4% of snacking occasions. New names include Jif To Go to Jif Dippers; new packaging ships Oct. 2026.

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