‘Supercharging bras’: The story behind Victoria's Secret’s $6 billion turnaround
Victoria's Secret is experiencing a turnaround, with sales and stock prices surging. The company's market cap has increased by $6 billion since October 2023, driven by a reinvigorated brand and product line, particularly in bras. Comparable sales have risen steadily since 2025, and the stock is up 69% year-to-date, its best performance since the 2021 spinoff from L Brands.


