SEC Form 4Coverage since Aug 13, 2025Open-market trades only
$W insider trading
Over the last 12 months, Wayfair insiders reported no purchases and 38 sales totaling $243.1M across SEC Form 4 filings. 100% of those filings were made under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- — 0 events
- Sold · 12m
- $243.1M 38 events
- Events · 12m
- 38 Form 4 filings, grouped
- Insiders · 12m
- 5 distinct reporters
- 10b5-1 share
- 100% of events, not dollars
Side
Price · $W · 3Mvia TradingView
Top insiders · 12m
Shah NirajChief Executive Officer14× · $116.7M
Conine StevenCo-Founder9× · $83.8M
Blotner JonPres., Commercial & Operations5× · $2.6M
Conine Steven—5× · $32.8M
Tan FionaChief Technology Officer3× · $2.3M
All insider trades
43 events
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Sep 14, 2026 | Conine StevenD | ▼ Sale | 69,000 | $103.36 | $7.1M | -19.2% | plan · 9 tranches |
| Sep 14, 2026 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 69,000 | $103.35 | $7.1M | -19.2% | plan · 9 tranches |
| Sep 8, 2026 | Blotner JonPres., Commercial & Operations · O | ▼ Sale | 6,968 | $100.22 | $698K | -5.9% | plan |
| Aug 12, 2026 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 69,000 | $103.36 | $7.1M | -16.1% | plan · 5 tranches |
| Aug 12, 2026 | Conine StevenD | ▼ Sale | 69,000 | $103.36 | $7.1M | -16.1% | plan · 5 tranches |
| Jul 2, 2026 | Blotner JonPres., Commercial & Operations · O | ▼ Sale | 5,925 | $96.29 | $571K | -4.8% | plan |
| Apr 24, 2026 | Conine StevenD | ▼ Sale | 120,000 | $77.56 | $9.3M | -21.9% | plan · 8 tranches |
| Apr 24, 2026 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 120,000 | $77.55 | $9.3M | -21.9% | plan · 8 tranches |
| Apr 2, 2026 | Blotner JonPres., Commercial & Operations · O | ▼ Sale | 4,790 | $72.19 | $346K | -4.1% | plan |
| Mar 25, 2026 | Conine StevenD | ▼ Sale | 10,394 | $78.66 | $818K | -17.5% | plan · 3 tranches |
| Mar 25, 2026 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 10,611 | $78.69 | $835K | -17.8% | plan · 3 tranches |
| Mar 24, 2026 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 109,389 | $77.19 | $8.4M | -64.7% | plan · 5 tranches |
| Mar 24, 2026 | Conine StevenD | ▼ Sale | 109,606 | $77.19 | $8.5M | -64.8% | plan · 5 tranches |
| Feb 26, 2026 | Conine StevenCo-Founder · O·D | ▼ Sale | 26,950 | $78.86 | $2.1M | -13.7% | plan · 4 tranches |
| Feb 26, 2026 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 27,000 | $78.88 | $2.1M | -13.8% | plan · 4 tranches |
| Feb 23, 2026 | Conine StevenCo-Founder · O·D | ▼ Sale | 93,050 | $74.63 | $6.9M | -32.2% | plan · 7 tranches |
| Feb 23, 2026 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 93,000 | $74.63 | $6.9M | -32.2% | plan · 8 tranches |
| Jan 23, 2026 | Conine StevenCo-Founder · O·D | ▼ Sale | 150,000 | $108.87 | $16.3M | -34.2% | plan · 3 tranches |
| Jan 23, 2026 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 150,000 | $108.87 | $16.3M | -34.2% | plan · 3 tranches |
| Jan 13, 2026 | Tan FionaChief Technology Officer · O | ▼ Sale | 9,000 | $119 | $1.1M | -4.3% | plan · indirect |
| Jan 5, 2026 | Blotner JonPres., Commercial & Operations · O | ▼ Sale | 4,997 | $105.84 | $529K | -4.5% | plan |
| Jan 2, 2026 | Gulliver KateCFO and Chief Admin Officer · O | ▼ Sale | 36,497 | $106.5 | $3.9M | -19.7% | plan |
| Dec 26, 2025 | Conine StevenCo-Founder · O·D | ▼ Sale | 150,000 | $100.69 | $15.1M | -25.5% | plan · 6 tranches |
| Dec 26, 2025 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 150,000 | $100.68 | $15.1M | -25.5% | plan · 6 tranches |
| Nov 24, 2025 | Shah NirajChief Executive Officer · O·D | ▼ Sale | 150,000 | $105.91 | $15.9M | -17.1% | plan · 4 tranches |
| Nov 24, 2025 | Conine StevenCo-Founder · O·D | ▼ Sale | 150,000 | $105.92 | $15.9M | -17.1% | plan · 4 tranches |
| Nov 10, 2025 | Blotner JonPres., Commercial & Operations · O | ▼ Sale | 4,061 | $108.15 | $439K | -3.9% | plan · 2 tranches |
| Nov 10, 2025 | Tan FionaChief Technology Officer · O | ▼ Sale | 5,441 | $110.59 | $602K | -2.5% | plan · 2 tranches · indirect |
| Nov 5, 2025 | Tan FionaChief Technology Officer · O | ▼ Sale | 6,347 | $100.54 | $638K | -3.1% | plan · indirect |
| Nov 4, 2025 | Gulliver KateCFO and Chief Admin Officer · O | ▼ Sale | 9,612 | $102.2 | $982K | -5.2% | plan |
| Oct 28, 2025 | Shah NirajChief Executive Officer · O·D·10% | ▼ Sale | 30,000 | $105.1 | $3.2M | -17.7% | plan · 7 tranches |
| Oct 28, 2025 | Conine StevenCo-Founder · O·D·10% | ▼ Sale | 30,000 | $105.09 | $3.2M | -17.7% | plan · 7 tranches |
| Oct 23, 2025 | Conine StevenCo-Founder · O·D·10% | ▼ Sale | 120,000 | $82.17 | $9.9M | -41.5% | plan · 4 tranches |
| Oct 23, 2025 | Shah NirajChief Executive Officer · O·D·10% | ▼ Sale | 120,000 | $82.17 | $9.9M | -41.5% | plan · 4 tranches |
| Oct 20, 2025 | Shah NirajChief Executive Officer · O·D·10% | ▼ Sale | 85,000 | $82.85 | $7.0M | -22.7% | plan · 2 tranches |
| Oct 20, 2025 | Conine StevenCo-Founder · O·D·10% | ▼ Sale | 85,000 | $82.85 | $7.0M | -22.7% | plan · 2 tranches |
| Sep 22, 2025 | Shah NirajChief Executive Officer · O·D·10% | ▼ Sale | 85,000 | $86.79 | $7.4M | -18.5% | plan · 3 tranches |
| Sep 22, 2025 | Conine StevenCo-Founder · O·D·10% | ▼ Sale | 85,000 | $86.79 | $7.4M | -18.5% | plan · 3 tranches |
| Aug 28, 2025 | Kumin Michael AndrewD | ▲ Buy | 160 | $74.97 | $12K | +0.1% | late |
| Aug 20, 2025 | Shah NirajChief Executive Officer · O·D·10% | ▼ Sale | 85,000 | $80.07 | $6.8M | -15.6% | 4 tranches |
| Aug 20, 2025 | Conine StevenCo-Founder · O·D·10% | ▼ Sale | 85,000 | $80.07 | $6.8M | -15.6% | 4 tranches |
| Aug 13, 2025 | Shah NirajChief Executive Officer · O·D·10% | ▼ Sale | 199,422 | $78.4 | $15.6M | -26.8% | plan · 3 tranches |
| Aug 13, 2025 | Conine StevenCo-Founder · O·D·10% | ▼ Sale | 199,473 | $78.4 | $15.6M | -26.8% | plan · 3 tranches |
Every $W filing on this page is one API call away
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? Wayfair filings can reach your inbox instead.
About Form 4
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $W feed.