Distributor sales rise, wine club and online sales fall at Oregon winery
Willamette Valley Vineyards (NASDAQ:WVVI) reported a 9.5% increase in Q1 2026 sales revenue, reaching $8.26 million, largely driven by a significant rise in distributor sales. Despite a narrowing net loss and improved loss per common share, direct-to-consumer sales, including wine club and internet revenues, declined. The company attributes the positive sales growth to strategic changes by its new CEO aimed at strengthening national distribution.