Over the last 12 months, Zillow Group insiders reported no purchases and 45 sales totaling $22.6M across SEC Form 4 filings. 58% of those filings were made under pre-arranged 10b5-1 trading plans.
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 17, 2026 | Hofmann JeremyCOO & CFO · O | ▼ Sale | 9,171 | $34.2 | $314K | -13.4% | plan · 2 tranches |
| Aug 17, 2026 | Wacksman JeremyChief Executive Officer · O·D | ▼ Sale | 15,125 | $34.2 | $517K | -9.8% | plan · 2 tranches |
| Aug 14, 2026 | Spaulding DanChief People Officer · O | ▼ Sale | 5,135 | $34.94 | $179K | -10.3% | 2 tranches |
| Aug 13, 2026 | Beitel David A.Chief Technology Officer · O | ▼ Sale | 1,798 | $34.24 | $62K | -1.3% | — |
| Aug 13, 2026 | Rock JenniferChief Accounting Officer · O | ▼ Sale | 990 | $34.24 | $34K | -1.7% | — |
| Aug 13, 2026 | Samuelson Errol GChief Industry Dev. Officer · O | ▼ Sale | 3,154 | $34.24 | $108K | -2.4% | — |
| Aug 11, 2026 | Cormier Thielke ClaireD | ▼ Sale | 1,187 | $33.09 | $39K | -25% | plan |
| Jun 8, 2026 | BLACHFORD ERIK CD | ▼ Sale | 791 | $34.8 | $28K | -2.2% | plan |
| May 22, 2026 | Wacksman JeremyChief Executive Officer · O·D | ▼ Sale | 9,072 | $36.54 | $331K | -5.6% | plan |
| Mar 26, 2026 | Samuelson Errol GChief Industry Dev. Officer · O | ▼ Sale | 4,734 | $44.2 | $209K | -3.3% | plan |
| Mar 24, 2026 | Owens Bradley D.General Counsel · O | ▼ Sale | 8,800 | $43.67 | $384K | -11% | plan |
| Mar 3, 2026 | BLACHFORD ERIK CD | ▼ Sale | 966 | $42.85 | $41K | -2.6% | plan |
| Mar 3, 2026 | Cormier Thielke ClaireD | ▼ Sale | 242 | $42.85 | $10K | -4.8% | plan |
| Feb 27, 2026 | MAFFEI GREGORY BD | ▼ Sale | 8,050 | $45.15 | $363K | -1.2% | — |
| Feb 20, 2026 | Frink Lloyd DCo -Exec. Chairman & President · O·D | ▼ Sale | 39,663 | $45.29 | $1.8M | -1.7% | — |
| Feb 18, 2026 | Hofmann JeremyChief Financial Officer · O | ▼ Sale | 7,786 | $43.73 | $340K | -11.9% | plan |
| Feb 17, 2026 | Wacksman JeremyChief Executive Officer · O·D | ▼ Sale | 18,390 | $44.24 | $814K | -13.7% | plan · 2 tranches |
| Feb 17, 2026 | Spaulding DanChief People Officer · O | ▼ Sale | 9,262 | $44.05 | $408K | -18.4% | plan · 2 tranches |
| Feb 13, 2026 | Owens Bradley D.General Counsel · O | ▼ Sale | 4,619 | $44.33 | $205K | -12.2% | plan · 2 tranches |
| Feb 12, 2026 | Hofmann JeremyChief Financial Officer · O | ▼ Sale | 5,538 | $44.22 | $245K | -7.8% | — |
| Feb 12, 2026 | Samuelson Errol GChief Industry Dev. Officer · O | ▼ Sale | 7,015 | $44.21 | $310K | -5.8% | — |
| Feb 12, 2026 | Rock JenniferChief Accounting Officer · O | ▼ Sale | 2,164 | $44.22 | $96K | -5.3% | — |
| Feb 12, 2026 | Choo JunChief Operating Officer · O | ▼ Sale | 2,061 | $44.23 | $91K | -1.9% | — |
| Feb 12, 2026 | Beitel David A.Chief Technology Officer · O | ▼ Sale | 3,966 | $44.22 | $175K | -2.8% | — |
| Feb 11, 2026 | Frink Lloyd DCo -Exec. Chairman & President · O·D | ▼ Sale | 27,774 | $51.85 | $1.4M | -1.2% | plan · 11 tranches |
| Dec 3, 2025 | BLACHFORD ERIK CD | ▼ Sale | 965 | $72.51 | $70K | -2.8% | plan |
| Dec 3, 2025 | Cormier Thielke ClaireD | ▼ Sale | 241 | $72.51 | $17K | -49.9% | plan |
| Nov 19, 2025 | Owens Bradley D.General Counsel · O | ▼ Sale | 2,722 | $67.41 | $183K | -6.7% | plan |
| Nov 14, 2025 | Wacksman JeremyChief Executive Officer · O·D | ▼ Sale | 18,401 | $70.46 | $1.3M | -12% | plan · 5 tranches |
| Nov 14, 2025 | Hofmann JeremyChief Financial Officer · O | ▼ Sale | 13,335 | $70.18 | $936K | -15.8% | plan · 5 tranches |
| Nov 14, 2025 | Spaulding DanChief People Officer · O | ▼ Sale | 9,274 | $70.11 | $650K | -15.6% | plan · 5 tranches |
| Nov 12, 2025 | Choo JunChief Operating Officer · O | ▼ Sale | 3,141 | $71.12 | $223K | -2.8% | 4 tranches |
| Nov 12, 2025 | Owens Bradley D.General Counsel · O | ▼ Sale | 1,897 | $71.12 | $135K | -4.5% | 3 tranches |
| Nov 12, 2025 | Beitel David A.Chief Technology Officer · O | ▼ Sale | 3,893 | $71.12 | $277K | -2.7% | 4 tranches |
| Nov 12, 2025 | Samuelson Errol GChief Industry Dev. Officer · O | ▼ Sale | 7,641 | $71.13 | $543K | -5.9% | 4 tranches |
| Nov 12, 2025 | Rock JenniferChief Accounting Officer · O | ▼ Sale | 6,001 | $72.35 | $434K | -12.7% | 5 tranches |
| Sep 24, 2025 | Frink Lloyd DCo -Exec. Chairman & President · O·D | ▼ Sale | 5,832 | $81.7 | $476K | -0.3% | plan · 7 tranches |
| Sep 12, 2025 | Frink Lloyd DCo -Exec. Chairman & President · O·D | ▼ Sale | 10,000 | $87.77 | $878K | -0.4% | plan · 10 tranches |
| Sep 8, 2025 | Beitel David A.Chief Technology Officer · O | ▼ Sale | 22,510 | $90.97 | $2.0M | -13.5% | — |
| Sep 8, 2025 | Choo JunChief Operating Officer · O | ▼ Sale | 25,575 | $91.06 | $2.3M | -18.3% | — |
| Sep 8, 2025 | Hofmann JeremyChief Financial Officer · O | ▼ Sale | 25,000 | $89.99 | $2.2M | -22.9% | plan |
| Sep 8, 2025 | Underwood AprilD | ▼ Sale | 3,621 | $90.12 | $326K | -88.2% | — |
| Sep 3, 2025 | Cormier Thielke ClaireD | ▼ Sale | 242 | $81.91 | $20K | -33.4% | plan |
| Sep 3, 2025 | BLACHFORD ERIK CD | ▼ Sale | 966 | $81.91 | $79K | -2.7% | plan |
| Aug 29, 2025 | Frink Lloyd DCo -Exec. Chairman & President · O·D | ▼ Sale | 10,000 | $84.75 | $848K | -0.4% | plan · 7 tranches |
| Aug 15, 2025 | BARTON RICHARD NCo-Executive Chairman · O·D·10% | ▼ Sale | 150,000 | $85.68 | $12.9M | -5.7% | 3 tranches |
| Aug 15, 2025 | Hofmann JeremyChief Financial Officer · O | ▼ Sale | 13,335 | $83.85 | $1.1M | -13.7% | plan · 4 tranches |
| Aug 15, 2025 | Wacksman JeremyChief Executive Officer · O·D | ▼ Sale | 18,404 | $84.09 | $1.5M | -10.7% | plan · 5 tranches |
| Aug 15, 2025 | Spaulding DanChief People Officer · O | ▼ Sale | 9,273 | $83.78 | $777K | -13.5% | plan · 3 tranches |
| Aug 15, 2025 | Owens Bradley D.General Counsel · O | ▼ Sale | 4,622 | $84 | $388K | -9.8% | plan · 3 tranches |
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? Zillow Group filings can reach your inbox instead.
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $ZG feed.