Top AdTech stocks to watch as third quarter earnings approach - B Riley
B Riley analyst Naved Khan previewed five AdTech and MarTech companies ahead of their Q3 2026 earnings. He expects in-line to slightly better results, with stable demand and key topics including CTV momentum and AI adoption. Specific financial targets and guidance were provided for Magnite, Pubmatic, Taboola, Viant, and Zeta Global.
How this was made
The 30-second read
Why it matters
The preview sets expectations for the upcoming earnings season, providing traders with a framework to position ahead of the releases.
Market read
The article serves as a pre‑earnings watchlist, offering actionable insight for traders targeting the AdTech space.
What to watch
Potential regulatory scrutiny on CTV ad spend and macro‑economic pressure on ad budgets could temper growth.
Background
B Riley analyst Naved Khan previews earnings for five AdTech firms, highlighting expected revenue growth, margin trends, and key thematic drivers such as CTV and AI adoption.
Ticker impact
Magnite is slated to report Q3 2026 earnings on Nov 4 after market close, with B Riley forecasting revenue growth and a $30 price target.
likely pressure to the upside as traders price in the forecasted growth
Analyst expects 13.9% YoY revenue rise and a strong margin; any beat could lift the stock.
PubMatic is scheduled to release Q3 2026 results on Nov 9 after market close, with B Riley projecting modest revenue growth and a $21 price target.
possible modest upside if results align with forecasts
Guidance is in line with consensus; market reaction will hinge on execution of DSP headwinds mitigation.
Taboola will report Q3 2026 earnings on Nov 4 before market open, with B Riley modeling modest profit growth and a $6 price target.
likely pressure to the upside if gross profit beats expectations
Analyst expects limited growth; any surprise could move the stock.
Viant Technology (DSP) is set to report Q3 2026 earnings on Nov 9 after market close, with B Riley forecasting 24.8% YoY revenue growth and a $22 price target.
potential upside pressure ahead of earnings
Strong CTV momentum and Direct Access adoption could exceed guidance.
Zeta Global (ZETA) will release Q3 2026 earnings on Nov 9 after market close, with B Riley projecting 39.6% YoY revenue growth and a $38 price target.
likely upward pressure as market prices in high growth expectations
Large revenue growth forecast and new product traction could drive a strong reaction.
Market effects
AdTech sector may see heightened volatility ahead of multiple Q3 earnings, influencing peer valuations.
U.S. tech‑focused investors will adjust exposure to digital advertising stocks.
Limited to U.S. and global ad‑tech investors; no broader macro impact.
Counterpoint
If the sector faces lingering DSP headwinds, the strong forecasts may be overly optimistic, leading to downside risk.
Key entities
- Research FirmB Riley
Provides earnings forecasts and price targets for the covered AdTech companies.
