Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients
Taboola has agreed to acquire Dianomi for £19 million ($25.4 million) in cash, with the deal potentially worth up to £27 million ($36.1 million) if performance conditions are met. The acquisition aims to expand Taboola's presence in the finance ad space, gaining access to major publishers like CNN Business and The Wall Street Journal. Dianomi's revenue fell 2% in 2023 but has shown signs of recovery in 2024. The deal is expected to close by the end of 2026, subject to regulatory and shareholder




