FuboTV Cut Its 2028 Target $250M; Advertising Works, Content Costs Don’t Yet
FuboTV (NYSE: FUBO) shares rose to $10.15 after management cut its 2028 adjusted EBITDA target by $250M to $300M, citing content contract renegotiations that did not occur at merger scale. About half the improvement is contractually supported via rising wholesale fees from Hulu, while the rest depends on advertising ARPU gains and future contract renewals, per company guidance and Q3 2026 results.







