The political ad wars are still being fought over the airwaves even as digital gains share
Broadcast TV companies are expected to capture the largest share of political ad spending ahead of the midterms, with an estimated $5.6B out of $11.6B total. Publicly traded broadcasters like Nexstar, Gray Media, Sinclair, and E.W. Scripps reported strong political ad revenue growth in recent quarters, driven by competitive races. Broadcast's reach, trust, and influence on voting behavior make it a dominant force in political advertising, despite the shift toward digital platforms.



