$MCFT

MasterCraft Boat Holdings, Inc.

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Crest, Balise get new leader as MasterCraft reshuffles roles

MasterCraft Boat Holdings appointed Charles “Chip” Gerlach as General Manager of its pontoon segment, leading Crest and Balise Pontoons. This move aims to accelerate product innovation, strengthen dealer partnerships, and enhance operational performance. Mike O’Connell will transition to Senior Vice President, Operational Excellence, while remaining involved with the pontoon segment.

MasterCraft Names Industry Veteran, Mike O’Connell, as President of Pontoon Segment

MasterCraft Boat Holdings, Inc. has appointed Mike O’Connell as President of its Pontoon Segment, effective immediately. O'Connell, a nearly 40-year veteran of the marine industry, previously served as President of Aviara Boats and has held leadership roles at Godfrey pontoons, Hurricane deck boats, Brunswick, Genmar, and Yamaha. He succeeds George Steinbarger, who has departed the company, and will focus on positioning the Crest and Balise brands for growth in a challenging retail environment.