YETI Holdings, Inc.
YETI is a global designer, retailer and distributor of outdoor products for customers ranging from outdoor enthusiasts to people seeking durable, functional products. Headquartered in Austin, Texas, it offers three product categories: Coolers & Equipment, including coolers, bags and cargo storage; Drinkware, including bottles, cups, mugs, tableware and cookware; and Other, including apparel, ice substitutes and other YETI-branded products. YETI operates as one reportable operating segment. YETI makes money by selling products through wholesale and direct-to-consumer channels. Wholesale sales go to retailers and independent retail partners, while direct-to-consumer sales are made through YETI websites, YETI Authorized on the Amazon Marketplace, retail stores and a corporate sales program offering customized products. As of January 3, 2026, YETI sells through approximately 5,300 retail partners worldwide and offers its products in the United States, Canada, Australia, New Zealand, the United Kingdom, Europe and Japan, among others.
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See all $YETI insider activity →Yeti, known for coolers, has expanded into apparel with the launch of the Tilloo Rain Jacket priced at $350. The jacket features a proprietary waterproof and breathable fabric with ratings of 40K/45K, higher than industry standards. The company, listed on the NYSE, aims to compete in the outdoor apparel market, but the product's performance remains untested.
Smith & Wesson (RGR) reported Q2 revenue of $112.6M, up 32.3% YoY, beating estimates. Stock up 18.5% since reporting. Brunswick (BC) reported $1.56B revenue, up 7.7% YoY, but stock down 14.7% due to weak guidance. YETI (YETI) reported $483.9M revenue, up 8.5% YoY, but stock down 17.2%. Latham (SWIM) reported $197.5M revenue, up 14.4% YoY, and stock up 8.7% since reporting.
UBS reduced its price target for YETI from $51 to $44 while maintaining a neutral rating. The stock has risen 3.86% in the past five days and 5.81% year-to-date. Ladenburg Thalmann recently initiated coverage with a buy rating and $52 target.
Recent YETI coverage spans financial news, earnings and market movers.
The new product launch adds a modest revenue stream but faces price sensitivity; limited immediate impact on stock price.
Mixed results with a strong guidance boost but price fell.
Target cut suggests lower near‑term upside.
The Technology Development Board (TDB) and Department of Science & Technology (DST) have agreed to provide ₹151 crore in debt financing to ideaForge Technology Limited for the development of YETI, a heavy-lift, long-range autonomous aerial logistics vehicle. The total project cost is ₹302 crore, with the goal of advancing the technology from TRL-4 to TRL-9. YETI is designed to transport 200 kg payloads up to 200 km in challenging environments, with vertical take-off and landing capabilities.
Analyst upgrade to Buy may drive short-term buying interest.
AlphAI scores every news story that mentions YETI with an AI model for sentiment and relevance, and aggregates insider trades from YETI Holdings, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
Yeti, known for coolers, has expanded into apparel with the launch of the Tilloo Rain Jacket priced at $350. The jacket features a proprietary waterproof and breathable fabric with ratings of 40K/45K, higher than industry standards. The company, listed on the NYSE, aims to compete in the outdoor apparel market, but the product's performance remains untested.
2 min readSmith & Wesson (RGR) reported Q2 revenue of $112.6M, up 32.3% YoY, beating estimates. Stock up 18.5% since reporting. Brunswick (BC) reported $1.56B revenue, up 7.7% YoY, but stock down 14.7% due to weak guidance. YETI (YETI) reported $483.9M revenue, up 8.5% YoY, but stock down 17.2%. Latham (SWIM) reported $197.5M revenue, up 14.4% YoY, and stock up 8.7% since reporting.
2 min readUBS reduced its price target for YETI from $51 to $44 while maintaining a neutral rating. The stock has risen 3.86% in the past five days and 5.81% year-to-date. Ladenburg Thalmann recently initiated coverage with a buy rating and $52 target.
1 min readThe Technology Development Board (TDB) and Department of Science & Technology (DST) have agreed to provide ₹151 crore in debt financing to ideaForge Technology Limited for the development of YETI, a heavy-lift, long-range autonomous aerial logistics vehicle. The total project cost is ₹302 crore, with the goal of advancing the technology from TRL-4 to TRL-9. YETI is designed to transport 200 kg payloads up to 200 km in challenging environments, with vertical take-off and landing capabilities.
2 min readLadenburg Thalmann initiated coverage of YETI Holdings (YETI) with a Buy rating. Analyst Mike Legg cited the company's premium brand, product-development system, and direct-to-consumer balance as reasons for his bullish outlook.
1 min readAnalysts made several rating changes: UBS initiated TechnipFMC as buy, Benchmark initiated SoFi as buy with a $25 target, Barclays initiated Linde as overweight, and more. KeyBanc upgraded American Power to overweight, Gordon Haskett upgraded Ollie's to buy, and Barclays upgraded Viking Holdings to overweight with a $102 target. Piper Sandler upgraded VF Corp to overweight, Citi upgraded Galaxy to buy, and Deutsche Bank initiated Wintrust Financial as buy.
3 min readSmith & Wesson (SWBI) reported Q2 revenue of $112.6M, up 32.3% YoY, beating estimates. Stock up 18.1% since reporting. Brunswick (BC) reported $1.56B revenue, up 7.7% YoY, but missed EPS guidance. Stock down 21.2%. American Outdoor Brands (AOUT) reported $37.25M revenue, up 25.4% YoY, beating estimates. Stock up 59.8%. YETI (YETI) reported $483.9M revenue, up 8.5% YoY, in line with estimates. Stock down 22.3%.
2 min readSmith & Wesson (SWBI) reported Q2 revenue of $112.6M, up 32.3% YoY, beating estimates. Shares rose 17.9% to $14.47. Brunswick (BC) reported $1.56B revenue, up 7.7% YoY, but missed EPS guidance, dropping 19.2% to $64.98. YETI (YETI) reported $483.9M revenue, up 8.5% YoY, in line with estimates, but shares fell 20.8% to $40.29. Acushnet (GOLF) reported $820M revenue, up 13.8% YoY, beating estimates, but shares dropped 19.6% to $82.95.
2 min readYETI Holdings (YETI) was upgraded to Buy by Stifel, which raised its price target to $50. The firm sees growth in international expansion and new categories like bags and soft coolers. YETI reported 9% revenue growth, beat EPS estimates, and raised guidance. The stock trades at a 22% discount to its 5-year average P/E. Hedge fund ownership increased slightly, but short interest is high at 14.10% of the float.
2 min readYETI's stock rose 3.3% after Canaccord Genuity raised its price target to $46, citing improved sales or margins. The stock closed at $43.35, up 2.5% from the prior day. YETI is down 3.3% year-to-date and 17.7% below its 52-week high. Analyst upgrades have previously driven significant price movements.
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