Signet’s reported De Beers bid fits natural diamond strategy, UBS says
Signet Jewelers (SIG) may join a consortium to acquire De Beers, aligning with its natural diamond strategy, according to UBS. Natural diamonds accounted for 40% of Signet's 2025 sales. UBS notes the potential investment fits Signet's focus on premium brands and higher price points. The consortium's valuation is estimated at $1 billion. UBS views the potential deal as strategic, not a near-term earnings driver, and maintains a Buy rating with a $136 price target.






