$UA

Simply Wall St reports Under Armour (NYSE:UAA) cut its full-year sales outlook due to weaker global demand in North America, Asia Pacific and EMEA. The company is simplifying its business by streamlining products and tightening expenses. Management kept its operating income outlook at US$96 million to US$116 million, with investors watching results through March 31, 2027.

Under Armour (UAA) discussed its Q1 2027 earnings call, focusing on a transformation to drive stronger consumer demand. Management said it is reducing SKUs further, targeting another 25% SKU reduction over 18 months, and testing more full-price product amid softer traffic and more promotional retail. It cited Bouncy Tee selling above expectations at $65 full retail.

Under Armour A (NYSE: UAA) reported Q2 EPS of $0.05, $0.03 above the analyst estimate of $0.02. Revenue was $1.1B, slightly below the $1.11B consensus. For FY2027, the company guided EPS of $0.08-$0.12 versus $0.11 expected. Shares closed at $6.40.

Under Armour warned investors that 2026 will be tougher than expected, citing softer consumer demand and broader weakness across its key markets. CEO Kevin Plank said the turnaround plan is still being tested by weaker spending, higher costs, tariffs, and a split with NBA star Stephen Curry. The stock was about $6.14, down 4.06% on Aug. 7, after a 29% YTD gain.

Analyst estimates for Under Armour, Inc. show the average 12-month price target increased to $6.20 from $6.13, with a range of $4 to $10 per share. Based on the Aug. 6 close, the target implies about 3% downside. The consensus rating remains Hold, with 4 Buys, 19 Holds, and 3 Sells.

Under Armour’s Q1 2027 earnings call said adjusted operating income beat expectations ($52 million vs $30-$40 million outlook) and gross margin rose 590 bps YoY, helped by tariff refunds and supply chain benefits. Revenue fell 3% and the full-year revenue outlook was lowered due to softer demand and more promotions, especially in North America and Asia Pacific. Inventory was down 3% YoY.

Under Armour named actor François Arnaud, star of HBO Max’s “Heated Rivalry,” as a global brand ambassador for its HeatGear line, launching around North America’s hottest week. The move comes as Under Armour restructures after weak results. For Q1 FY, revenue fell 3% to $1.1B, with North America sales down 9% to $610M, and it cut its full-year sales outlook to a mid-single-digit decline.

Midday movers included SpaceX (+12%) after insider lock-up provisions expired, and Coherent (+16%) on a Reuters report that the Trump administration is drafting a ban on imports of Chinese data center components. Under Armour fell after lowering revenue guidance. Twilio surged; Atlassian jumped after earnings. Microchip, Doximity, Airbnb rose; Trade Desk fell; Cloudflare and Akamai moved on earnings and guidance.

Under Armour (NYSE: UAA) shares fell 2.6% in the afternoon after Q2 revenue of $1.10B missed Wall Street’s $1.11B consensus, down 3.2% year over year. Adjusted EPS was $0.05, above the $0.02 forecast. The company reiterated full-year guidance, but investors focused on weaker top-line demand.

Under Armour’s CEO Kevin Plank said weaker consumer demand, starting in late May, led the company to lower its fiscal 2027 revenue outlook to a mid-single-digit decline. In Q1, revenue fell 3% to $1.1B, with North America down 9% and Asia-Pacific down 7%. Adjusted operating income was $52M and adjusted EPS $0.05. The company is cutting SKUs and reducing promotions.