Gabe Jagger Snags WMG’s Distressed EMP Merch Play
Gabe Jagger's whynow acquired Warner Music Group's (WMG) EMP Merchandise, a major European rock and pop culture merch retailer. The deal aims to expand whynow's platform, connecting artists, brands, and fans. EMP serves over 10 million customers and operates a large licensed merchandise catalog. whynow plans to establish a European base in Berlin while keeping its global HQ in London.




