$AFRM

Affirm Holdings, Inc.

Affirm provides pay-over-time payment options and related commerce services to consumers and merchants. Its loan products include Pay-in-X plans, typically one to four 0% APR installments, 0% APR monthly installment loans, and interest-bearing monthly installment loans. Consumers can also use the Affirm Card, virtual cards, the Affirm App and Marketplace, and an FDIC-insured savings account offered in partnership with Cross River Bank. Merchants can integrate Affirm at checkout and use its prequalification, promotional financing, dashboard and analytics, and marketplace features. As of June 30, 2026, Affirm had approximately 571 thousand active merchants. Affirm earns fees from merchants when it helps convert sales and facilitate transactions, and interest income on interest-bearing loans it originates or purchases from originating bank partners. It also receives a portion of interchange revenue from card-issuing partners. Its platform is available to merchants and eligible consumers in the United States, Canada and the United Kingdom. Affirm is headquartered in San Francisco, California.

6
3
1
—
$5.2M
O'Hare Robert
100%
See all $AFRM insider activity →
Low

Affirm claws back into Walmart's orbit with an exclusive Sam's Club deal

Affirm signed an exclusive, multi-year deal with Sam's Club, Walmart's warehouse club chain, to become its pay-over-time provider. The service will launch online soon and in physical stores in 2027. Affirm lost Walmart's BNPL partnership to Klarna in 2025, which impacted its revenue. Affirm's stock closed down 1.51% on the announcement. Affirm's Q3 revenue grew 33% YoY to $1.04B, with GMV up 35% to $11.6B. Klarna's stock has fallen 56% since its IPO.

Sur la Table partners with Affirm for pay-over-time option

Sur la Table partnered with Affirm (AFRM) to offer customers pay-over-time options on its website. Eligible customers can pay for purchases with biweekly or monthly plans, with rates ranging from 0-36% APR. Affirm's services come with no late fees or hidden charges. The partnership aims to provide flexible payment options ahead of the holiday season.

AFRM sentiment & insider activity

Over the past 7 days, AlphAI's AI scored 10 news stories mentioning AFRM (Affirm Holdings, Inc.). Coverage has skewed bullish: 6 bullish, 3 neutral, and 1 bearish.

Recent AFRM coverage spans financial news, technology and market movers.

In the last 30 days, AFRM insiders filed 1 SEC Form 4 transaction — no purchases and 1 sale ($5.2M). The most active reporter was O'Hare Robert, Chief Financial Officer, with 1 filing. 100% of those filings were made under pre-arranged Rule 10b5-1 plans.

What's driving AFRM

AlphAI scores every news story that mentions AFRM with an AI model for sentiment and relevance, and aggregates insider trades from Affirm Holdings, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.

News on $AFRM

Score

Affirm claws back into Walmart's orbit with an exclusive Sam's Club deal

Affirm signed an exclusive, multi-year deal with Sam's Club, Walmart's warehouse club chain, to become its pay-over-time provider. The service will launch online soon and in physical stores in 2027. Affirm lost Walmart's BNPL partnership to Klarna in 2025, which impacted its revenue. Affirm's stock closed down 1.51% on the announcement. Affirm's Q3 revenue grew 33% YoY to $1.04B, with GMV up 35% to $11.6B. Klarna's stock has fallen 56% since its IPO.

$AFRMLow

Sur la Table partners with Affirm for pay-over-time option

Sur la Table partnered with Affirm (AFRM) to offer customers pay-over-time options on its website. Eligible customers can pay for purchases with biweekly or monthly plans, with rates ranging from 0-36% APR. Affirm's services come with no late fees or hidden charges. The partnership aims to provide flexible payment options ahead of the holiday season.

American Analyst Updates

Analysts updated ratings and price targets for various U.S. companies. Notable changes include downgrades for 10x Genomics (TXG) and upgrades for Allegion (ALLE). Price targets were raised for AbbVie (ABBV), Amgen (AMGN), and others, while cuts were seen in sectors like retail and housing. Analysts favored growth and defensive sectors while showing caution toward consumer-sensitive areas.

Affirm Scales 4X Load and Cuts Observability Costs with Cortex XCOR

Affirm, a digital payments company, faced challenges with legacy observability tools during high-traffic events, leading to operational delays and high costs. The company adopted Cortex XCOR from Palo Alto Networks, which unified metrics and logs, optimized data, and improved issue detection. This resulted in a 4x infrastructure scale during Black Friday with zero downtime and significant cost savings.

Affirm Lost Walmart to Klarna in 2025. Now It Has Sam’s Club. Here’s What Moves the Stock Before November 5

Affirm (AFRM) signed a multi-year deal with Sam's Club, Walmart's subsidiary, to become its pay-over-time provider. The stock closed down 1.51% at $72.40 on the announcement day. Affirm lost Walmart to Klarna in 2025, which contributed 5% of its GMV and 2% of adjusted operating income. The company is set to report fiscal first-quarter results on November 5.

Why Affirm is incorporating LLM tech into its underwriting

Affirm is integrating transformer-based machine learning, similar to technology used in large language models, into its underwriting process. According to Affirm President Libor Michalek, this allows the company to better predict consumers' ability and willingness to repay loans. The new model can detect patterns with less engineer direction, potentially approving more loans than before.

Related tickers