·SEC EDGARLow
Sherman Scott C sold $291K of SBH
Sherman Scott C (SVP, CLO and CHRO) sold 15,500 shares of Sally Beauty Holdings, Inc. (SBH) at $18.80 ($0.29M total) on 2026-11-12.
StockNYSE · US · USDConsumer Cyclical · Specialty Retail
$SBH
Sally Beauty Holdings, Inc.
Sally Beauty Holdings operates as a specialty retailer and distributor of professional beauty supplies, serving retail consumers, salon professionals and licensed beauty professionals. Its Sally segment sells professional-quality beauty products to consumers and salon professionals through stores, websites, apps and digital marketplaces, and provides education and services including live consultations with licensed colorists. Beauty Systems Group distributes professional beauty supplies exclusively to salons and licensed beauty professionals in the U.S. and Canada through company-operated and franchised stores, salon business consultants and digital platforms. The company sells hair color and care products, styling tools, nail products and other beauty merchandise, including third-party, owned and exclusive-label brands. Sally also operates Happy Beauty Co. stores, featuring third-party and owned brands across cosmetics, skin care, bath and body, nails and fragrance. It makes products available through stores and online, with options including in-store pickup and delivery. Sally Beauty Holdings is headquartered in Plano, Texas.
AlphAI earnings readQ4 and FY2026 · NOV 10Q4 net sales up 0.6% to $952,527 thousand, comparable sales up 0.9%, GAAP diluted EPS up 22.4% to $0.60; FY2026 GAAP diluted EPS $2.02 (up 6.9%) and adjusted diluted EPS $2.08; FY2027 guidance providedVerdict: mixedRead →
Reads like this one publish minutes after the filing lands on EDGAR. Get them as JSON over the API or inside your AI agent over MCP.
Price · $SBHvia TradingView
AI sentiment · 7d27 articles
- Bullish
- 21
- Neutral
- 6
- Bearish
- 0
Insider · 30dAll trades →
- Buys
- — 0 txs
- Sells
- $1.3M 2 txs
Sherman Scott C1× · $291K
10b5-1 share of filings50%
Top stories · $SBHMore →
·investing.com
TD Cowen raises Sally Beauty stock price target on strategic progress
TD Cowen raised its price target for Sally Beauty Holdings (SBH) to $22.00 from $19.00, citing strategic progress and strong customer engagement. The stock has gained 51% in six months and 29% year-to-date. The firm expects comparable sales growth to accelerate, supported by improvements in key categories. SBH reported Q4 earnings of $0.62 per share, exceeding estimates, with revenue of $953 million. The company's P/E ratio is 9.18, and its gross profit margin is 52%.
·tradingview.com
Sally Beauty SVP & President Sally Beauty Sold Shares Worth Over $1M
John Howard Goss Jr., SVP & President of Sally Beauty, sold 50,000 shares at $20 each, totaling $1M. He now directly owns 65,484 shares, according to an SEC filing.
SBH sentiment & insider activity
Over the past 7 days, AlphAI's AI scored 27 news stories mentioning SBH (Sally Beauty Holdings, Inc.). Coverage has skewed bullish: 21 bullish, 6 neutral, and 0 bearish.
Recent SBH coverage spans earnings, financial news and insider activity.
In the last 30 days, SBH insiders filed 2 SEC Form 4 transactions — no purchases and 2 sales ($1.3M). The most active reporter was Sherman Scott C, SVP, CLO and CHRO, with 1 filing. 50% of those filings were made under pre-arranged Rule 10b5-1 plans.
What's driving SBH
Insider sell by a senior executive may signal negative sentiment, potentially pressuring the stock.
Analyst upgrades suggest upside potential for SBH.
Insider sale may create modest selling pressure.
The insider sale may signal modest negative sentiment but the amount is small relative to float.
Analyst upgrade suggests upside potential.
AlphAI scores every news story that mentions SBH with an AI model for sentiment and relevance, and aggregates insider trades from Sally Beauty Holdings, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
News on $SBH
Score
Sherman Scott C sold $291K of SBH
Sherman Scott C (SVP, CLO and CHRO) sold 15,500 shares of Sally Beauty Holdings, Inc. (SBH) at $18.80 ($0.29M total) on 2026-11-12.
TD Cowen raises Sally Beauty stock price target on strategic progress
TD Cowen raised its price target for Sally Beauty Holdings (SBH) to $22.00 from $19.00, citing strategic progress and strong customer engagement. The stock has gained 51% in six months and 29% year-to-date. The firm expects comparable sales growth to accelerate, supported by improvements in key categories. SBH reported Q4 earnings of $0.62 per share, exceeding estimates, with revenue of $953 million. The company's P/E ratio is 9.18, and its gross profit margin is 52%.
Sally Beauty SVP & President Sally Beauty Sold Shares Worth Over $1M
John Howard Goss Jr., SVP & President of Sally Beauty, sold 50,000 shares at $20 each, totaling $1M. He now directly owns 65,484 shares, according to an SEC filing.
Goss John Howard JR sold $1.0M of SBH
Goss John Howard JR (SVP & President Sally Beauty) sold 50,000 shares of Sally Beauty Holdings, Inc. (SBH) at $20.00 ($1.00M total) on 2026-11-10 under a Rule 10b5-1 trading plan.
Canaccord Genuity maintains Sally Beauty Holdings at Buy, raises price target to $25 from $20
Canaccord Genuity reaffirmed its Buy rating for Sally Beauty Holdings and increased its price target to $25 from $20, suggesting a 21.7% upside from the Nov 10 close of $20.54, according to the firm.
Morgan Stanley maintains Sally Beauty Holdings at Underweight, raises price target to $19 from $13
Morgan Stanley kept its Underweight rating on Sally Beauty Holdings but increased its price target to $19 from $13, suggesting a 7.5% downside from the Nov 10 close of $20.54.
Here’s How Footwear Companies Are Using Tariff Refunds
Footwear companies are receiving tariff refunds from the U.S. Supreme Court ruling on IEEPA duties. Academy Sports & Outdoors, Boot Barn, Callers, Crocs, Deckers Brands, Dick's Sporting Goods, Genesco, Nike, and On Holding AG have disclosed refunds and their uses, impacting earnings and margins. For example, Nike received $986 million, boosting its Q4 earnings by 52 cents per share.
Sally Beauty projects FY2027 EPS of $2.20 to $2.30 while planning ~100 new Sally Ignited locations (NYSE:SBH)
Sally Beauty Holdings (SBH) forecasts FY2027 earnings per share of $2.20 to $2.30, according to the company. It also plans to open approximately 100 new Sally Ignited locations.
Sally Beauty Holdings, Inc. (SBH): Fiscal 2026 Fourth Quarter Segment Results Fiscal Year 2027 Guidance* ∗ The Company does not provide a reconciliation for forward-looking non-GAAP financial…
Sally Beauty Holdings, Inc. (SBH) filed an SEC Form 8-K — Results of Operations and Financial Condition. Contact: Jeff Harkins Investor Relations 940-297-4131 jharkins@sallybeauty.com Sally Beauty Holdings Reports Fourth Quarter and Full Year 2026 Results; Delivers Sales, Operating Earnings and Double-Digit EPS Growth in the Fourth Quarter Q4 Consolidated Net Sales Increased 0.6%;
Sally Beauty Non-GAAP EPS of $0.62 beats by $0.02, revenue of $952.5M beats by $2.42M, iss
Sally Beauty (SBH) reported Q4 Non-GAAP EPS of $0.62, beating estimates by $0.02, with revenue of $952.5M, up 0.6% Y/Y and exceeding expectations by $2.42M. For FY26, the company anticipates net sales of $3.73B and EPS of $2.07. FY27 guidance includes net sales of $3.77B-$3.81B, EPS of $2.20-$2.30, and free cash flow of $200M.